Summer's Eve among 2010's very worst ads


The Tracy Awards, dishonoring the worst of the worst in advertising, has released its list of 2010's biggest losers (aka, "the cream of the crap"). There's lots of dreck to enjoy, including one stunner of an ad that we'd forgotten about until now—the infamous Summer's Eve ad that urged women to wash their privates as step one before asking for a raise at work. The list also includes the Gravity Defyer shoe's sperm logo, which we also wrote about a month ago. Each Tracy recipient is, according to the judges, "a unique little nugget of embarrassment that's helped lower the bar in the world of advertising creativity and execution."

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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