Stop the presses! Ad guy embraces old media!

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

What is it with Pennsylvania on AdFreak today?
In being the leader of a consortium that today bought the Philadelphia Inquirer and Philadelphia Daily News, Brian Tierney has just become a rarity—an ad exec (or former one), who is openly and publicly embracing the future of old media—and print, no less. True, the newspapers’ Web sites are part of the $562 million buyout of the papers from McClatchy, but ultimately this deal is really about whether there are still people interested in reading newspapers, and well-heeled patrons willing to buy them once a publicly-traded conglomerate puts them on the block.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in