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Stick anything inside you, say lubricant ads

Try-bowling-pin-1

If you've taken a special liking to a bowling pin, a telescope or a giant dog bone, then Try is the lubricating gel for you! This ambient campaign, credited to JWT Paris, consists of "Try me!" stickers that are meant to be surreptitiously slapped on large phallic objects in stores and elsewhere, implying that this is a product that over-delivers in a big way. (Perhaps to prevent lawsuits filed from emergency rooms, an asterisk leads to smaller copy recommending that you not, in fact, try any such thing.) Sure, these are probably scam ads—but hyperbole like this is a recurring theme in lubricant ads. Sometimes it's even more painful looking. See the three full ads after the jump.

Try-dog-bone

Try-telescope

Try-bowling-pin-2

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Topics: Europe, Jwt, Lubricant, Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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