Stella Artois goes green via black-and-white
Mother London goes full-throttle retro-futuristic to promote Stella Artois' new lightweight bottle with a spoof 1960s French TV variety show whose hosts are obsessed with saving carbon dioxide. (The new bottle creates less CO2 during its production.) This kind of high-concept mishmash usually falls flat, but while the humor here is stretched somewhat thin, the self-consciously oddball approach succeeds through sheer manic energy. The gigantic VHS tape and 1980s-style VCR, treadmill-running hedgehog and spacey Marina and the Diamonds music video add to the sudsy fun. The swingin' dance-robot, however, is clearly just cooling his jets until the time comes to incinerate us all. See a second clip after the jump.
—Posted by David Gianatasio
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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