Stella Artois feels tipsy with holiday cheer


This visually appealing Stella Artois holiday microsite from Lowe and Psyop tells the tale of a master paper-cut craftsman who creates a magical wintry world. I always wanted to be a master paper-cut craftsman, but I flunked folding, and kept poking myself with the scissors. At first, my reaction to the campaign was: too bad such an evocative seasonal effort is just meant to sell beer. But it turns out Stella was originally brewed in the 14th century to celebrate the holidays, so I guess that historical tie-in makes it OK. The site lets visitors send "stars" to friends, though I'd prefer a BlackBerry Storm, in case anyone out there is gifting. There are also paper-ornament templates you can craft into festive decorations. I printed some out. Lemme just grab the scissors and ... ouch!

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS