#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
This visually appealing Stella Artois holiday microsite from Lowe and Psyop tells the tale of a master paper-cut craftsman who creates a magical wintry world. I always wanted to be a master paper-cut craftsman, but I flunked folding, and kept poking myself with the scissors. At first, my reaction to the campaign was: too bad such an evocative seasonal effort is just meant to sell beer. But it turns out Stella was originally brewed in the 14th century to celebrate the holidays, so I guess that historical tie-in makes it OK.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in