Spot the Komodo dragon, win free checking | Adweek Spot the Komodo dragon, win free checking | Adweek
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Spot the Komodo dragon, win free checking

Komodo2

I'd begun to worry about FirstBank and TDA Advertising & Design. Client and agency change creative direction approximately every eight hours, yet I hadn't heard from them in a while. Whew. They're back now with some cute "Where's Waldo?" parodies. According to the new ads, consumers can "win" free checking accounts at FirstBank by spotting giant, colorful, impossible-to-miss bacon cheeseburgers, Komodo dragons and Seawolf-class attack submarines in various unexpected locales. It's probably wise to make the puzzles easy. This way, if anyone anywhere has any money left at all, FirstBank's got a shot.

—Posted by David Gianatasio

See also:
FirstBank gives giant ads to tiny businesses
FirstBank not quite as evil as the other guys

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