Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This campaign for Canadian retailer SportChek, from ad agency Bos and director Brian Lee Hughes, isn't so hot. It feels forced, and kind of derivative. But I dig the icy cube-chick in the spot below! Some dude lumbers down the corridor all bow-legged, doing a John Cleese silly-walk routine. "Ever seen the bike he rides to work every day?" the frost-queen asks. "I can imagine," a nerdlinger co-worker says. "Not as much as I can," she replies, with suddenly intense eyes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in