Spirit Airlines knows you enjoy oily beaches | Adweek Spirit Airlines knows you enjoy oily beaches | Adweek
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Spirit Airlines knows you enjoy oily beaches

Oily-beaches

Spirit Airlines, whose previous attempts at humor have included a Tiger Woods-themed sale, has now put together a tasteless oil-spill-related promotion (themed "Best Protection," or "BP") for flights to Mexico, Puerto Rico, Atlantic City, N.J., and Fort Lauderdale, Fla. The tagline, "Check out the oil on our beaches," leads us to assume their target audience is Andrew Dice Clay fans and kids who buy shirts from Spencer's Gifts. That it's a sexist, badly timed, poorly articulated joke at the expense of BP's Deepwater Horizon spill is self-evident, but the ads are also misleading. Associating that kind of sexy imagery with anywhere in New Jersey is blatant false advertising.

—Posted by David Kiefaber

Best-protection

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