Spice Girls past their prime for advertising? | Adweek Spice Girls past their prime for advertising? | Adweek
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Spice Girls past their prime for advertising?

The Spice Girls are officially getting back together. For those inclined to view this as positive news, here’s the old Spice Girls “Generation Next” spot for Pepsi. Now, as the Spice Mums, they may need to find a less youthful brand to promote. The group’s comeback in ads began earlier this year with this Citibank commercial, featuring their old song “Wannabe.” UPDATE: David reminds me that I’m grossly remiss for not mentioning Baby Spice’s so-bad-it’s-good Prego ad.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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