South African dairy births animal super race

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The "Rediscover Dairy" project from South Africa's milk producers is aimed at teaching the public about the natural health benefits of milk, cheese and yogurt. But there's nothing natural about the ads. The only thing I take away from the spot above is that I should never give milk to chickens. Ever. I've had nightmares about this sort of thing. (I'll file that away in the same part of my brain as "Don't feed mogwai after midnight.")

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in