Sony finally sets the Bravia bunnies loose
Here it is, the third advertisement/event in Fallon’s multihued Sony Bravia campaign. This time we get Play-Doh bunnies frantically hopping around NYC. It’s a joyful production, and the Stones song is a nice fit. The humans in the ad are a bit distracting (we never look that good in stop-motion), but you could do worse things with two and a half tons of plascticine. Other early reviews: Shedwa loves it, Scamp doesn’t. UPDATE: Gizmodo says the commercial rips off the work of L.A. artists kozyndan. Here’s what kozyndan has to say on the matter.
—Posted by Tim Nudd
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AdFreak is your daily digest of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
