Some T-shirts to go with your Kidsbeer

Coming right on the heels of Kidsbeer, J.C. Penney found itself in a heap o’ trouble when it put T-shirts emblazoned with labels of alcohol brands in its back-to-school fliers, according to today’s New York Times. The complaints came fast and furious, and led the alcohol companies, including Anheuser-Busch, to distance themselves from the product. “What’s new here is the brazenness of J.C. Penney, marketing this as a back-to-school product,” a rep for an alcohol-industry watchdog group says.