Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cellphone | Adweek Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cellphone | Adweek
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Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cellphone Draftfcb basks in the sun

A print ad that uses solar power to charge cellphones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes a wafer-thin solar panel and phone plug, to promote the Nivea Sun line of skincare products. It ran in Brazilian magazine Veja Rio, and there's a sun-soaked beach video that shows the device in action. Of course, the ad is mainly a gimmick to generate publicity through media coverage, which we're pleased to provide, though the work also suggests that adding novel functionality to traditional campaigns could be a smart way to stir things up. What will they think of next—a billboard that generates drinking water out of thin air?

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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