Smutty Grandma Shows Off Her Sticky Buns in Canadian Ads Senior sex sells for Crosby's molasses

New ads in Canada for molasses maker Crosby's are trying to reinvent the 125-year-old product with uncomfortable sexual innuendos from a woman who is almost that old herself. The "Bake it like Grandma" ads, featuring the lascivious Grandma Fancy, are in response to market research which said old people buy more molasses than any other consumer group. So, why not insult them and attract a newer, younger clientele at the same time? Of course, it could very well work. Dialogue like "Roll it up jelly-roll style into a nice, thick package. Look, I can barely get my hands around it!" coming from an old woman might give me a case of the Technicolor yawns, but it's apparently attracting loads more people to the company's website. One more ad after the jump. 

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS