DDB Toronto goes the horror-movie route with this anti-smoking spot for the Canadian Cancer Society, in which an attractive young woman takes a drag off a fag and instantly transforms into a haggard old goat. "Every cigarette you smoke can take years off your life," says the copy. The ad gets high marks for creepiness, though one could argue that a good way to keep from getting old and wrinkly is to smoke more, thus boosting your chances for an early exit, before those awkward elderly years hit. In fact, if smoking made people prematurely wrinkly, as opposed to prematurely dead, there'd be a lot fewer smokers around.

—Posted by Tim Nudd