Smirnoff's heroine chases off the black wolf


JWT fashions a grandiose yet absurd metaphor in this new "Stampede" spot for Smirnoff vodka. We've got a hot babe—she's on a horse!—leading a thunderous gallop of 1,000 white horses (actually only 17, made to look like 1,000) on the most epic Smirnoff delivery mission ever attempted. But suddenly, a snarling black wolf shows up, intent on either tippling the booze or toppling the girl—perhaps both. Luckily, the girl's equine pals chase him off. The tagline is: "Purity must be protected." The vodka's? The girl's? It's debatable. But the implication is clear: Keep the scary black creature away from both!

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