Smirnoff's heroine chases off the black wolf
JWT fashions a grandiose yet absurd metaphor in this new "Stampede" spot for Smirnoff vodka. We've got a hot babe—she's on a horse!—leading a thunderous gallop of 1,000 white horses (actually only 17, made to look like 1,000) on the most epic Smirnoff delivery mission ever attempted. But suddenly, a snarling black wolf shows up, intent on either tippling the booze or toppling the girl—perhaps both. Luckily, the girl's equine pals chase him off. The tagline is: "Purity must be protected." The vodka's? The girl's? It's debatable. But the implication is clear: Keep the scary black creature away from both!
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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