Smart Car Is So Responsive, You Can Play Pong With It | Adweek Smart Car Is So Responsive, You Can Play Pong With It | Adweek
Advertisement

Smart Car Is So Responsive, You Can Play Pong With It Great gaming stunt from BBDO

Here's a brilliant little outdoor stunt by BBDO Germany for Smart Car. To emphasize that the vehicle is both responsive and fun—the latter not being a quality that's really associated with the brand—the agency set up a giant game of Pong at a Frankfurt auto show, with the cars as controllers. Drivers had to move forward and backward to play, as they watched their movements on a giant video screen. The key is the simplicity. This wouldn't have worked as well with Super Mario Brothers. Via Adverblog.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS