Slip into a pair of rugged John Deere jeans

John Deere is getting into the apparel business with a line of jeans. It’s a move I’ve long dreaded and prayed would never come to pass. Oh, I’ve got nothing against “trousers made especially for people who work the land,” as Brandweek puts it, in a line John Steinbeck might have coined after falling off a tractor following a long day in the hot sun. No, I fear it will be like 1993 all over again: a Clinton in the White House … and Joe Diffie on the radio, croaking out pro-pants platitudes to the tune of his country-crap classic “John