Skateboarding video promotes Panasonic | Adweek Skateboarding video promotes Panasonic | Adweek
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Skateboarding video promotes Panasonic

Panasonic_skateboardPanasonic, a sponsor of the 2006 Dew Action Sports Tour, has created a Web site to promote the skate, BMX and motocross competition. The tour has two stops left, Sept. 8-11 in San Jose, Calif., and Oct. 13-16 in Orlando, Fla. There on the site are both the 30-second and 60-second versions of the national TV spot, produced by Studio 411 and directed by Jamie Mosberg, who directed the Birdhouse Skateboards video, The End which fans have called “definitely one of the best skateboarding films ever made.” The athletes, standings and other tour details are at www.dewactionsportstour.com. Thanks to New York's Renegade Marketing Group, which created it, for pointing us to it.

—Posted by Celeste Ward

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