Siri Stars in First Apple TV Commercial of Post-Jobs Era | Adweek Siri Stars in First Apple TV Commercial of Post-Jobs Era | Adweek
Advertisement

Siri Stars in First Apple TV Commercial of Post-Jobs Era 'Say hello to the most amazing iPhone yet'

Here it is—TBWA\Media Arts Lab's first new TV commercial for Apple since Steve Jobs died on Oct. 5. As expected, it's for the iPhone 4S, and it focuses on the device's Siri digital assistant, powered by voice-recognition software. The spot shows iPhone users asking Siri for directions, weather reports, fashion tips, personal reminders, help in emergencies—just about anything. There's an old Steven Wright joke where he calls information and asks where his socks are. It's no longer a joke. In the final months of his life, Jobs reportedly focused most of his energy on development of the iPhone 5, leaving the iPhone 4S to his engineers. But Siri provides just enough of a hook to make the 4S hugely buzz-worthy, too, and not just a stepping stone to the next thing.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS