Should Al Gore hire the Axe creative team?

Gore Lawrence Downes of The New York Times doesn’t like Al Gore’s media strategy to combat global warming. He writes in an op-ed piece: “If the job is so huge and urgent, why is the ad campaign so pedestrian? Mr. Gore is spending $300 million, a lot of it his own money, in the next three years to get the country moving on global warming. He has promised the biggest, most ambitious public-service advertising blitz anyone has ever seen. So far it’s a cute green logo, the word ‘me’ turned upside-down to ‘we.’ It’s an earnest Web site. It’s Al Sharpton and Pat Robertson on a couch, joshing about saving the Earth. It’s Nancy Pelosi and Newt Gingrich, joshing on a couch.” No doubt Downes would prefer something stronger. His solution? “Get George Lois, the pope, Carole King, Neil Sedaka,, Nelson Mandela and Steven Spielberg in a room with whoever handled the Axe body spray contract.” The pope and the Axe guys—there’s a Grand Effie-winning creative team waiting to happen. And Carole King? I thought she succumbed to carbon emissions years ago.

—Posted by David Gianatasio

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