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The next time you're perusing the shelves at your local beer shop and you hear a voice coming from the cooler, there's a chance it's a sixer of Shock Top Belgian White trying to chat you up.
Not since Red Stripe's bodega bonanza have we seen something this odd happening to unsuspecting potential party people. Liquor store shoppers and bar-goers alike find themselves face-to-citrus-face with Shock Top's chatty mascot in a series of videos.
The mascot, named Wedgehead, is like the PG-13 lovechild of Andrew Dice Clay and Triumph the Insult Comic Dog—a kind of Joe Pesci Lite, but quite a bit smoother with the ladies.
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