See dead people with Canadian optometrist | Adweek See dead people with Canadian optometrist | Adweek
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See dead people with Canadian optometrist

Richmond

This Canadian campaign from Red Urban in Toronto for Richmond Optometry emphasizes how important good eyesight is by showing the potentially catastrophic results of mistaking one thing for another. Clearly, you'd want to be able to tell a bottle of eye drops from a bottle of superglue, or a garden hose from a snake. As for the deer and the dingus in the woods dressed as a deer, it's probably best to shoot either way. Oddest by far—but most memorable—is the dead body/mannequin in the dumpster. I'd sure want to know which is which, because if it's a mannequin, it's coming home with me for supper! See the other three spots after the jump. Via Ads of the World.

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