Science tackles the Mel Gibson problem

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


AdFreak has been abuzz with Mel Gibson sniglets of late, with most not showing much sympathy for his plight. Understandable, but all is not lost for ol’ Melscience may step in to save him from himself. Specifically, Reuters reports an “anti-stupidity" pill being tested in Germany. The pill reportedly thwarts “hyperactivity in certain brain nerve cells, helping stabilize short-term memory and improve attentiveness.” The extent to which it prevents anti-Semitic outbursts or self-indulgent Jesus biopics is unknown, but testing the pill on mice and fruit flies has shown positive results thus far.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in