For Schwarzenegger, it's morning again ... in California | Adweek For Schwarzenegger, it's morning again ... in California | Adweek
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For Schwarzenegger, it's morning again ... in California

Arnoldcontingentschwarzen_1 California Governor Arnold Schwarzenegger yesterday unveiled the first ad in his reelection campaign, and some are likening it to the 1984 "Morning Again in America" presidential effort for that other actor-turned-governor of California, Ronald Reagan. It definitely shares the upbeat tone of that long-ago ad, and the opening visuals of the sun rising first over a bucolic suburb, and then over the Golden Gate Bridge, certainly help. But, strangely, the spot's central motif is California traffic—albeit California traffic moving in fast forward—as if to say, "Hey, California! We are happenin’!" Anyway, as we know that Tom Messner, who had a hand in Reagan's advertising, stops by AdFreak now and again, we have to ask, Tom, if you're reading this morning, what do you think? Is this like the Reagan ad, or just what political advertising looks like before everyone start slinging mud at one another?

—Posted by Catharine P. Taylor

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