Saskatchewan Party impresses no one by misspelling ‘Saskatchewan’ in TV ad | Adweek Saskatchewan Party impresses no one by misspelling ‘Saskatchewan’ in TV ad | Adweek
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Saskatchewan Party impresses no one by misspelling ‘Saskatchewan’ in TV ad

Saskatchewan Saskatchewan is a tough word to spell, but Canada’s Saskatchewan Party should have learned it by now. In a recent ad, they spelled it Saskatchwan, without the e, much to the delight of their opponents. “Does the Saskatchewan Party even know how to spell Saskatchewan?” one New Democrat MLA asked the legislature, delighting her fellow party members. “Clearly, Mr. Speaker, they are simply not credible.” It was then pointed out that the Saskatchewan Party  had also misspelled the word government in a recent press release. “Mr. Speaker,” said one lawmaker, “if you can’t spell government and you can’t spell Saskatchewan, but you want to be the government of Saskatchewan, you’d think you’d at least get one of them right.”

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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