Salon calls her "the toast of the feminist blogosphere," which might explain why I'm just now finding out about Sarah Haskins. (As you know, males only read blogs like this.) But now that I've discovered her "Target: Women" video series, I'm hooked on her biting critique of advertising and pop culture. Whether she's tackling birth control, yogurt ads, wedding shows or chick flicks, Haskins uses her brilliance and common sense to skewer rampaging stereotypes. In a year when politicians are tripping over themselves trying to appeal to women, the candidates would do better to spend half an hour with Haskins than millions advertising alongside Swiffer commercials on Lifetime.

—Posted by David Griner