Rokk vodka knows you love a pompous ass | Adweek Rokk vodka knows you love a pompous ass | Adweek
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Rokk vodka knows you love a pompous ass

Rokk

Moody, monochrome photography. Futuristic cars. An overwrought soundtrack. Three dweebs splashing around salaciously in an ornate pool. A woman breathlessly relating her dreams of luxury, status and one brand's power to transcend space and time. Such is this sendup of pretentious advertising by comedy team The Lonely Island—featuring Saturday Night Live's Andy Samberg, Akiva Schaffer and Jorma Taccone, who appear in the spot. It's also a real commercial for Rokk vodka. Some might find it an amusing bit of social satire that successfully skewers overblown ads. Others will view it as under-done and less outlandish than the genre it lampoons. As for the burly Viking dousing the dudes with a garden hose, well, I think everyone can enjoy that.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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