Rhett & Link's Greatest Hits: Their 10 Most-Viral Local Commercials

Is Robert Lee on top? Nope! Chuck Testa

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Rhett & Link truly are one of a kind. Since meeting as first graders in Buies Creek, N.C., they've been inseparable. As filmmakers and musicians, they've made some of the kookiest, catchiest viral videos around. One particular passion—doing intentionally awkward, low-budget commercials for local businesses around the country—earned them the attention of the ad community, and of IFC, which eventually gave them their own show, Commercial Kings, to document their process of creating "viral masterworks."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in