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R/GA and AKQA are undeniably rivals. R/GA set up shop in AKQA's backyard this year and promptly hired away Mauro Alencar Cavalletti to be its executive creative director. The two shops have traded Digital Agency of the Year honors from Adweek. Now, they're taking the rivalry to a new level: disparaging the image of Santa Claus. Last year, you'll remember, R/GA gave us "Tattoo Santa" and nightmares to boot. This year, AKQA New York comes back with what I call "Degenerate
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