Remember, Bud Pong has nothing to do with beer | Adweek Remember, Bud Pong has nothing to do with beer | Adweek
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Remember, Bud Pong has nothing to do with beer

Beer_pongWith more and more college kids getting bombed playing drinking games like beer pong, marketers want a piece of the action, The New York Times reported this weekend. Trouble is, they can’t be seen to promote binge drinking. Thus, we get this asinine assertion from an A-B rep: that Bud Pong, a game the company created this summer (and which it is promoting by distributing free Bud Pong tables, balls and glasses to 47 markets) is supposed to be played with water, not beer. “We created it as an icebreaker for young adults to meet each other,” the rep says of Bud Pong. Not as a way to make cash off underage drinking, mind you. It’s bizarre that A-B can air those “Drink responsibly” commercials with a straight face.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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