This Remarkable Ad Shows Just How Science Can Improve Real People's Lives

Strong storytelling in short film from Royal Dutch DSM

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

If you think rigorous scientific research is boring or self-serving, this short film from the Netherlands just might change your mind.

Amsterdam-based agency 1Camera and director Hugo Keijzer employ some deft storytelling as they follow five scientists from different fields around the world, all working to improve people's lives in significant ways. Running more than four minutes, the film is the cornerstone of "Science Can Change the World," a new campaign from Royal Dutch DSM, a life and materials sciences company.

The film, "Unsung Heroes of Sciences," will be shown at more than 50 events throughout the year, and has been seeded to blogs and uploaded to DSM's digital channels.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in