Advertisement

A record 15,000 butts used to fight smoking

500_LigaContraElCáncer1 I must say, I was disappointed when I learned that something called a "15,000-butt billboard" turned out to be an anti-smoking thing. But I suppose I should put my game face on for this – it's not every day that Cigarette Hitler gets topped (he was made of just 13,000 smokes). According to Copyranter, the 15,000 butts for the Peruvian display shown above were gathered by volunteers and hand-glued by an artist. Of course, if you're a smoker, this project might have you reaching for a light, so the effectiveness may vary according to perception.

—Posted by David Kiefaber

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement