Real or Not, It's Nice to See the Faces of Intel

Intel's new "Sponsors of Tomorrow" ad campaign by Venables Bell & Partners puts a face, or several, on the technicians and researchers behind the company's many innovations. As it turns out, at least one of these faces is impersonated. Ajay Bhatt, who helped develop the USB, is portrayed by an actor in the "Rock Star" ad above, which takes place in a much trendier version of Intel's Hillsboro, Ore., office. It's probably safe to assume central casting sent over a couple of people for the crowd shots in the "Oops" ad below.