Real-Life Lightsabers Cause a Disturbance in the Force | Adweek Real-Life Lightsabers Cause a Disturbance in the Force | Adweek
Advertisement

Real-Life Lightsabers Cause a Disturbance in the Force How will LucasFilm respond to LaserSabers?

Wicked Lasers is narrowly avoiding a cease and desist from LucasFilm with its LaserSabers, which come in two varieties (Krypton and Arctic) and are powered by a magnetic gravity system that can raise or lower the beam as needed. The company claims its LaserSabers have real-world applications beyond awkward bathrobe duels, but what does one do with "pure laser power" once it's harnessed? Carve meat? Cut poster and/or book board? Slice watermelon? I feel like a real Jedi would have addressed this stuff early on. Via Laughing Squid.



Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS