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'Tis the season for heart-tugging brand videos. Wait, already?
Just as the holidays seem to come ever earlier in the retail universe—Christmas displays regularly pop up before Halloween—at least one brand is getting a jump on the warm and fuzzy. But forgive Shaw Communications for being overeager. The telcom is situated north of the border and launched its video Monday to coincide with Canadian Thanksgiving later this week.
"Shaw Family Surprise" brings three families together in a stunt that makes it look like they're video chatting from across the world, as usual.
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