Read a book, or risk a nasty shrunken head | Adweek Read a book, or risk a nasty shrunken head | Adweek
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Read a book, or risk a nasty shrunken head

Steinmatzky2

This "Read more" ad from Young & Rubicam for Israeli bookstore Steimatzky (see a larger image here) may appear to champion literacy. But the image, which could have been pulled directly from a Tom Piccirilli novel, simply shows non-readers that they have lucrative careers ahead in carnivals, freak shows and Rob Zombie movies. Dabitch at Adland points out another problem with this ad: "Most men I know always want a little head." Still, AdFreak is officially in favor of reading, at least until we get that vlog started.

—Posted by David Kiefaber

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Topics: Books, Freaky, Kiefaber, Print, Y&R
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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