Ray-Bans withstand bursting paint bubbles

Here's the latest Ray-Ban "Never Hide" video from Cutwater, directed by Francesco Carrozzini of GL-X. The last few Ray-Ban clips weren't that great. This one is visually pretty entertaining, and actually connects to the product being advertised: a new line of colored Wayfarer sunglasses. Carrozzini says he was inspired by Albert Lamorisse's The Red Balloon from 1956, which also featured a sentient red balloon, though not an explosive one. (Balloons are also flying high lately thanks to Pixar's Up.) Carrozzini shot the ad in high-speed Phantom HD, which captured the detailed slow-motion images.

—Posted by Tim Nudd

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Topics: Cutwater, Nudd, Ray-ban

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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