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Raise a glass to Skoda's awesome SUV spot

Skoda

Here's a beautiful ad for Czech automaker Skoda's new crossover SUV, the Superb Combi. Reminiscent of BMW's kinetic sculpture spot for the 5 Series, Skoda's ad, created by Leagas Delaney in Hamburg, is incredibly compelling, though the "perfect harmony" line of copy seems a bit forced to fit the otherwise unrelated musical idea. To hear more from glass harp virtuoso Petr Spatina, check out the videos on his site. Via Presurfer.

—Posted by David Griner

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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