Racy Ad Claims Newspaper's New Website Is Better Than Sex (NSFW?) | Adweek Racy Ad Claims Newspaper's New Website Is Better Than Sex (NSFW?) | Adweek
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Racy Ad Claims Newspaper's New Website Is Better Than Sex (NSFW?) Spot draws fire from women's groups

Israeli newspaper Ha'aretz has ruffled some bedspreads with this truly odd (and probably NSFW, though it's not really explicit) commercial positioning its new website as way more exciting than boring old sex.

"The design is impressive and comfortable, but the user experience as a whole … there's a slight sense of 'Been there, done that,'" the actor says in mid-copulation, according to The Hollywood Reporter, apparently referring to the experience of reading a traditional newspaper. The new website, though, is where the real thrills lie. "Life is not as interesting as Ha'aretz's new website," says the slogan at the end.

THR reports that women's groups in Israel were immediately outraged by the spot and formally protested it with a letter to the publisher. But 10 days after it was posted, it remains up on YouTube—and has more than 180,000 views.

Via The Ethical Adman.

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