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There's something disturbing and just off about these Draftfcb spots for Qwest. The work tries to be "edgy" by likening competitors' cable price hikes to bee attacks and late cable-guy arrivals to airline horror stories. The tone of the (unspeakably overused) faux-news-footage technique is what causes the effort to misfire. It should've been way more over the top. Instead, it's just convincing enough to be upsetting, especially the clip of the guy who gets "stung 300 times."
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