Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
"The Quaker State brand shares the customer belief that when it comes down to motor oil, you don't need fancy marketing—you just need good quality oil." Brand manager Gita Gidwani's statement may be true … but in advertising, a little humor never hurts.
On that note, Quaker State turned to Onion Labs, the satirical media outlet's in-house creative services division. The Labs developed a series of ads poking fun at marketing clichés like barely functional novelty products created to drive short-term sales.
Meet the Dipstick 6S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in