Puma and ASOS Profile the Crazy Graffiti Rebels of São Paulo

A gritty look at tagging subculture

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Our outlaws have become fairly mainstream. See: Banksy, Batman's Bane, FX's Sons of Anarchy. But even against that backdrop, this brand-sponsored short film is badass. Featuring a group of guys who could've stepped out of a grime-covered Fernando Meirelles film, the video follows their graffiti exploits in São Paulo, Brazil. The young men in this politically charged tagging crew, part of a movement dubbed Pixacao, dangle off skyscrapers and hang onto moving trains to scrawl their messages around town.

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