Public asked to name Vegemite's new flavor | Adweek
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Public asked to name Vegemite's new flavor

More exciting news involving those crazy Australians. This time it involves Vegemite, the mysterious substance celebrated in music from the 1980s and which, unlike Foster's beer, is consumed by actual Australians living in actual Australia. The paste is introducing a brand-new flavor, which people are intensely excited about. And as this JWT Melbourne ad suggests, they need a name for it. They opened it up to a public contest, which in this case probably wasn't the best idea. The suggestions so far include Tigermite, Rockermite, Mitey-licious and AussieNZjam (whatever that's supposed to mean). Of course, as seen in the ad, the company's leaders have been messing things up like this for several generations.

—Posted by David Kiefaber

See also:
One more reason to love (or hate) Marmite
Paddington Bear sells his soul for Marmite

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