PSAs gone wild on World AIDS Day
As you may know, today is World AIDS Day, and if you don’t know by now it will definitely come home to you if you watch a little MTV today. The network is running 24 PSAs, aimed at HIV and AIDS awareness; from what I saw this morning on the site where the spots are housed, they have an overwhelming emphasis on safe sex as opposed to the myriad other issues surrounding the disease. Seven agencies contributed to the campaign, according to this story: Cake, (the newly Omnicom-owned) 180 Amsterdam, Wieden + Kennedy 12, Lowe Worldwide, Young & Rubicam and Ogilvy. There are certainly some, um, interesting executions and you can check them all out at staying-alive.org. The shot above is from the WK 12 work, where fingers do the, uh, sexual dirty work. On the site, the agency claims that their "spots" are merely safe sex instructional videos from an unknown foreign nation that the plucky youngsters in the WK 12 program somehow found.
—Posted Catharine P. Taylor
- FTC May Not Be Done With Google Yet
- IPG Shareholders Reject 2 Proposals, Including Gender and Race Reporting
- What If Arrested Development Were Coming Back on YouTube?
- Are You Young and Male? Discovery Says This TestTube's for You
- Dwell Media Hires New Head of Digital from Yahoo
- Top Digital Publishers Praise Yahoo's Tumblr Deal
- How J.Lo Is Becoming A Wireless Brand
- Arnold Wins Avocados From Mexico
- Ad of the Day: VisitEngland
- Twitter's TV Ad Targeting Uses 'Video Fingerprinting'
- Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- And the 2013 Grand Effie Goes to ...
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
- 67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content
- Tablets Overtake Smartphones as the Big Shopping Device
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.