Advertisement

PSA reenacts Chris Brown/Rihanna scuffle

DoSomething.org has started a campaign to raise awareness that one in three teens are abused in a relationship. But what's making headlines is this video, which reenacts what allegedly happened between Chris Brown and Rihanna via the monotone reading of statements from the police report. Ever since the incident occurred on the day of the Grammys, Brown has lost his Wrigley's sponsorship, countless programs from Entertainment Tonight to Oprah have discussed the issue, R&B stations have been pulling Brown's music, and CB and Rih Rih are back together and have decided to record a duet. So, DoSomething is a little late to the party, and kind of an odd fit, considering they sponsor PSAs on practically every hot-button issue out there. Still, this did make them headline news on CNN yesterday. They're also offering free bracelets on their Web site (two black, one blue, to represent the statistic), and claim they've had 25,000 requests for them so far. I think for a low-budget spot, the return it's generating is huge. With teenage girls standing by Chris Brown and prompting a whole new wave of media coverage, this whole CB/Rih Rih dating-violence thing isn't likely to blow over anytime soon.

—Posted by Rebecca Cullers

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS