Progressive's Flo: I'm not trying to be sexy
Dudes have a thing for Flo, the perky Progressive Insurance saleswoman played by actress Stephanie Courtney. Perhaps it's her retro look or, in the words of one smitten blogger, her "kissable red red lips." In search of answers, ABC television's Atlanta affiliate tracked down the 38-year-old actress, who seems a bit baffled by all the fuss.
On her look: "They tease my hair, spray it and stick the headband in it. And the makeup is like painting a portrait on my face. It's insane. It totally changes things on my face. It's like having a mask on."
On her character: "It's me at my silliest. You start off with a script, but at the end they usually let me put a little zinger in there. We put a little mustard on it. That's when it gets fun. Flo could be one of my improv characters, always on and sort of cracked in a weird way."
On her sex appeal: "I don't know what it is. The way I play her, she's pretty much the most asexual thing on TV right now. I think the Geico lizard puts out more sexual vibes than Flo does."
Check out Flo's new holiday spot here.
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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