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Unload Your 401(k), a powerful three-minute film from Grey New York, takes aim at a new target in the debate over guns in America: the pocketbooks of firearms companies.
The video supports UnloadYour401K.com, a site where consumers can find out if their retirement portfolios include gun manufacturers. A coalition of 20 organizations, led by Campaign to Unload and States United to Prevent Gun Violence, is behind the initiative.
The film doesn't waste time trying to persuade gun rights advocates.
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