Popcorn and Pitted Olives: The Heights of Human Innovation VitaminWater video marks moments that made life better
"Life of a Man,” evidently the brainstorm of designer Pedro Hefs at Brazilian filmmaking shop Coletivo Centro, is a kaleidoscopic journey of color and weird narration, explaining how small tweaks of good things make them even better. The video turns out to be a VitaminWater ad, so I doubt you need me to tell you what the spot is implying about the product. It could stand to be shorter, but the illustrations and color palette have a certain early-MTV charm to them. They need to find a narrator whose goofiness doesn't clash with the visuals, though. How about Jello Biafra? At least his silly voice is genuine.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
