Podcasting ads: Is 15 seconds the limit?
Maybe there are tons of them out there, but I had yet to come across a podcast with a radio-type ad at its beginning—until today, when I checked out Slate’s new offering. The daily feature has Andy Bowers, a former NPR guy and now a Slate guy, reading one or more stories posted to Slate.com that day. On the MP3 I heard, Andy gives a 45-second introduction, which is followed by a 15-second spot for the Chrysler 300, then back to Andy, who reads the story. Whether or not online content read out loud makes for a compelling podcast is debatable. You can read what Slate says about its new feature here (in a block of text interrupted by a Vonage ad). But in terms of the 15-second spot—that seems a reasonable price to pay for a free podcast. And more important, it might be a short enough time that people won’t bother fumbling with their iPods to fast-forward through it.
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.